About.

Studio Goth is the practice of Lee S - a London-based spatial and experiential designer with over a decade of experience turning brand ideas into physical environments.

The studio works across experiential, events, retail and interiors - from large-scale trade show installations to intimate brand activations. Over the years, Studio Goth has collaborated with some of the world's leading creative agencies, including Design Bridge, Landor, BBH, Perfect Cartel, Sleek and Heaps & Stacks, delivering work for brands such as Bentley, Amazon, Google, Hermès and Jacquemus.

Every project starts with a question: what should this space make people feel? The answer shapes everything that follows - the layout, the materials, the light, the journey through the space. The work is precise and considered, but always grounded in how real people move through and experience environments.

Studio Goth operates across the full design process - from initial concept and creative direction through to technical development and build oversight. Clients and agencies bring the brief. The studio brings the vision, the rigour, and the experience to make it real.