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GHD Wind Tunnel
Info
GHD Wind Tunnel - Product Launch Activation
Concept Ideation • 3D Design Development • Visualisation
Client: GHD (AAS)
Year: 2025
The Brief
Designed as a photo-moment centrepiece for a launch of GHD's new product, the brief called for an experience that turned a styling product demo into something shareable - built for a launch event audience who'd walk away with content, not just a product demo.
The Design
Attendees step inside a purpose-built wind tunnel, where powerful gusts of air transform their hair into a dramatic, wind-swept look for the perfect photo. The concept turns the core product benefit - hair styled to perform in real conditions - into a physical, playable moment rather than a straightforward demo, giving guests a reason to queue up and share the result.
My Role
Concept ideation and 3D design development, taking the launch brief through to a fully visualised installation - resolving the tunnel's form, guest flow in and out of the space, and how the moment would read in photos and on camera.
Why This Project
A good example of turning a single product truth into a physical, camera-ready brand moment - built to work as hard on social media as it does in the room.
