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The FA - Grassroots Football Proposal

Info

The FA – Grassroots Experience Proposal ("Pitch in a Box")

3D Design Development

Client: The Football Association (The FA)
Year: 2019

The Brief

3D design for The FA's proposal to enhance and develop grassroots football experiences - covering concepts for school engagement, sports centres, and community schemes, including a "Pitch in a Box" concept under the PlayFC banner.

The Design

A set of 3D-designed concepts bringing the proposal to life across multiple settings - from school-level engagement through to community sports centre environments - giving the pitch a tangible, visual case for how grassroots football experiences could be reimagined.

My Role

3D design development for the proposal.

Why This Project

A chance to work on something with genuine community impact - designing ideas aimed at grassroots participation rather than a commercial brand activation.

© 2026 by Studio Goth.

© 2026 by Studio Goth.

© 2026 by Studio Goth.

Studio Goth. is the design practice of Lee Scharenheuvel, a spatial and experiential designer based in London. All rights reserved.

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