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Hendrick's Gin - Pop-Up Bar, Lord's Cricket Ground
Info
Hendrick's Gin – Pop-Up Bar & Seating, Lord's Cricket Ground
3D Design Development
Agency: A*live
Client: Hendrick's Gin (in partnership with Marylebone Cricket Club)
Year: 2022 (ongoing multi-year partnership)
The Bief
An eccentrically styled pop-up bar and seating space for Hendrick's Gin at Lord's, part of a multi-year partnership with the Marylebone Cricket Club - built to turn match intervals into "GIN-tervals" for crowds of up to 30,000 visitors a day during peak fixtures.
The Design
A floral, characterful bar and outdoor seating area blending the elegance of summer cricket with Hendrick's distinctive brand quirk - designed to work at scale as a centrepiece of the matchday experience, not just a drinks stand.
My Role
3D design development, working from the agency's concept through to a fully realised design.
Why This Project
A good example of designing brand personality into a high-volume, fast-turnaround event space - where character has to hold up under real crowd numbers.
