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Polestar II - Showroom Visualisation
Info
Polestar II - Retail Space Concept & Brand Book
3D Design Development • Visualisation • Furniture & Entrance Design
Client: Polestar (Landor)
Year: 2018
The Brief
Developing showroom concepts and visuals for the Polestar 2 alongside the brand's retail brand book - work that went on to inform Polestar's real-world showrooms, including the minimalist, no-commission "specialist"-led spaces later rolled out in cities like London's Westfield.
The Design
Like the car, the space leans minimal and premium - clean materials, considered detailing, and a calm, gallery-like feel over a traditional forecourt. A custom worktable was developed as a centrepiece for the specialist-led customer interactions the concept was built around.
My Role
Primarily 3D visualisation, bringing the showroom concept and brand book to life, with additional input on furniture and entrance design - including the custom worktable.
Why This Project
Early, formative work shaping how a car brand's product philosophy - minimal, premium, driver-focused - translated into physical retail, ahead of it shaping Polestar's actual customer spaces.
