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Watsons Colorlab - Concept Store
Info
Watsons Colorlab – Retail Concept Store
Concept Ideation • 3D Design
Client: Watsons (Colorlab)
Year: 2018
The Brief
Watsons' Colorlab wanted a clearer, more engaging customer experience in store - the brief called for a concept that made beauty routines feel more interactive rather than a standard shelf-browse.
The Design
A modular curation concept built around digital spaces, letting customers engage directly with beauty processes and routines rather than just selecting products off a shelf - giving the space a more hands-on, discovery-led feel.
My Role
Concept ideation and 3D design.
Why This Project
A good example of using modularity and digital integration to solve a real retail clarity problem, rather than design for its own sake.
